Cassie Egli
Founder, Straight4Ward Consulting & Marketing
Nothing pisses me off more than spending money on the wrong marketing, because I did it for years.
Before consulting, I owned a franchise. I bought the pretty websites and ran sporadic campaigns that didn’t convert. Everything changed when I built a clear marketing message framework in 2020: sales grew 25%, social engagement rose 541%, and website visits jumped 252%. My location became one of only two franchises out of 270 to thrive through both the 2007 recession and the pandemic.
That framework became Straight4Ward. Today I help business owners get found where buyers actually look, in search and in AI answers, using my Position Zero framework. Client results are documented, not promised: see our Case Studies, including doubled organic traffic and 1,200+ AI citations.
No hype, no guarantees, no overnight anything. Just a clear message and a straightforward path to being found.
