What we do

Strategy-first Shopify growth for established businesses, including regulated wellness brands where the rules matter.

Who it’s for:

Founders and leadership teams doing roughly $250k–$5M/month who should be selling more — and know guessing is getting expensive.

Fractional Growth Strategy for eCommerce and Wellness Brands

Whatever you’re ,
selling, we’ll help You sell more, strategically.

But not by throwing tactics at a broken system. We look at how your store, your marketing, and your operations fit together, fix what’s breaking the whole thing, and build a strategy that actually holds up.

Support that doesn’t disappear

Traffic that earns its keep

Sales with staying power

You know what’s adorable?

That one time you thought all you needed was a Shopify website and sales would just roll in

(What a sweet, unjaded moment in your business journey)

Cute idea. Unfortunately, it leaves out how quickly “one more thing” turns into a pile of parts that don’t work as a system.

You know what’s not adorable?

What’s not adorable is watching money leak out of your business when:

This is what happens when businesses grow faster than their systems and no one is responsible for how it all works together.


That’s what we fix – because guessing is expensive.

You know what’s adorable?

That one time you thought all you needed was a Shopify website and sales would just roll in

(What a sweet, unjaded moment in your business journey)

Cute idea. Unfortunately, it leaves out how quickly “one more thing” turns into a pile of parts that don’t work as a system.

The good news

How people actually find you now

People don’t search the way they used to — and Google isn’t the only place answers come from anymore.

Shopify Websites
Your products deserve a better front door.

We design and build custom Shopify sites that are easy to use, hard to forget, and built to sell – with clear messaging, thoughtful design, and a structure that supports how people buy.

No excess. No bloat. Just a site that does its job.
Sales & Inventory Integration
This is where things stop breaking and chaos goes to die.

We connect Shopify to inventory, fulfillment, POS, Google Merchant, and sales channels so everything stays in sync as you sell in more places without creating a mess behind the scenes.

Nothing works in isolation.
Marketing Strategy
This is where decisions get made.

We look at what’s driving results, what’s draining time or money, and what no longer holds up. Then build a plan that shows where to focus next to move the business forward.

No busywork. No guesswork.

We know how it feels when everything is everywhere
and it’s hurting profitability

We’ve been there. That’s why we’ve spent the last 15 years perfecting the process of integrating it all – from copy, to design, to development, to sales. And we’re here to help you streamline the whole
shebang with extreme value at a fair price… just like we did for these past clients.

What Do our Clients Say?

We found our “go-to”

Cassie has exceptional knowledge and continues to be a wonderful teacher to me in many ways. I knew I could always depend on her to treat my requests with a sense of urgency and 100% commitment. Her proactive approach to customer service is something my company values and is rare in this industry. I tend to avoid having too many projects with one vendor, but Cassie’s proficiency allowed us to do so, saving us money in the long run.
Sarah H.
The Gambrinus Company, USA

No more hearing crickets

I was struggling to create the concise, ‘hit home’ kind of language I needed in my marketing message. Cassie collected really detailed information and gave me exactly what I needed the next day. I began having responses immediately where before, I had been hearing crickets. Cassie will help you express who or what your business is, clearly and concisely.
Sharlene Halbert
Relationship Coach, Barcelona Spain

From Silence to Success

I hired Cassie to audit my Shopify store. In the one hour that I met with her, I learned more than the 10 week coaching session I had just finished. Cassie is straight forward, kind, and gives such great clear feedback. I was blown away at her services and will continue to use her. I highly recommend Cassie if you are looking for someone who really does do it all.
Danielle Landry Erickson

How people actually find you now

People don’t search the way they used to — and Google isn’t the only place answers come from anymore.

Yes — we help fill pipelines.
But we don’t pour demand into broken systems.
If positioning, structure, visibility, and integration aren’t right, adding traffic just speeds up the damage. We fix the foundation first. Then we turn it on.

Cassie Egli, Owner

Experience with wellness and regulated ecommerce

If you sell wellness or regulated products, you already know the rules are different.

What you can say, how you can sell, and where you can advertise all matter – and mistakes get expensive fast.

This isn’t our entire identity. It is a space where experience matters.

Find OUt Where You’re Leaking Sales

Most ecommerce businesses don’t lose sales because of one big mistake.


They lose them through small gaps across their website, visibility, and operations – gaps that compound quietly because no one is looking at the system as a whole.


This short diagnostic doesn’t give advice or tactics.



It shows you where sales are slipping through the cracks – and why.

“She stepped in with the precision and perspective of a true fractional executive.”

- CEO, Pharmstrong

“She gave me visibility into the business that allowed for clean decision-making instead of guesswork.”

“Cassie never pushes tactics for the sake of activity.”

Our portfolio

Work that holds up

A small selection of projects where structure, systems, and execution came together – and the business felt steadier because of it.
Let’s get to the good part

working together

Our clients love our painless process. Here’s how we’ll get your *ish together:

Lay the groundwork

First, we’ll tackle your strategy, then create copy and design that’s compelling, authentic, and streamlined to move your customer to act. Your products will shine and the customer will know they’re in the right place. We’ll also give you a Brand Messaging Playbook to ensure you know exactly how to show up consistently across all platforms.

Build it

Most people don’t know much about backend development, but it’s where sites can fall apart. The good news is, it’s where ours thrive. We’ll develop your site to be intuitive and fully integrated with your point of sale systems, social media, inventory, Google Merchant, and more—built to work from the ground up.

Sell more

Our approach means every element works together to ensure more visibility, more traffic and ultimately more sales. From marketing strategy to SEO and ad management, everything will be working together to drive traffic to your site. And when they get there, they’ll have the best UX available. Then – and most importantly – they’ll convert. In droves.

Frequently Asked Questions

How does your digital marketing strategy drive results for ecommerce businesses?
Our approach combines strategic planning, SEO, compelling copy, and integrated sales systems so your online store not only attracts visitors but also converts them into customers with measurable growth.
Results depend on the service type, but most clients begin seeing improvements in traffic, engagement, and conversions within a few weeks, while SEO typically delivers stronger results over 3–6 months.
Yes, we create clear, persuasive copy that aligns with your brand voice and encourages users to take action across websites, ads, and landing pages.
Yes, we follow SEO-safe redesign practices to preserve rankings while improving site speed, user experience, and conversion optimization.
Because traffic alone is not enough. Conversion-focused marketing ensures visitors take meaningful actions that drive revenue and long-term success.

The one-stop shop for your online store

Short of standing on the sidewalk twirling a sandwich board, we do (and have mastered) all foundational essentials every successful online store needs to thrive. Check ‘em out:

Notes from the field

Patterns we see across Shopify, ecommerce systems, regulated brands, and growing teams — written for people making real decisions.

Our Blogs

Follow us on TIKTOK

Call us: 419-215-8763