Live 3-Part AI Visibility Workshop

Someone referred you , but AI sent them somewhere else

In three live sessions, you’ll see what ChatGPT, Claude, Perplexity, and Google say about your business, then fix the signals that make AI get you wrong, skip you, or pick a competitor.

Dates: Oct 26, Oct 28, Nov 2 · 1:00 to 3:00 PM ET
Investment: $350

10 seats · Registration closes Oct 25 at 11:59 PM ET

Four live working sessions. Guided prompts and worksheets included. Replays available.

position zero hero challenge

The Position Zero Challenge™ is a three-session live workshop by Cassie Egli of Straight4Ward Consulting & Marketing. It helps consultants, coaches, founders, and local service businesses find out how AI tools describe them and fix the signals that keep them from being recommended.

You may be losing buyers before they ever reach

You did the work to earn that referral. AI decided who got the call.

Before a buyer reaches out, they check you with AI.

  • Maybe ChatGPT couldn’t tell what you actually do.
  • Maybe it pulled up who you were five years ago.
  • Maybe a competitor looked like the safer choice.


This is the new referral gap.

  • A referral used to get you into the conversation.
  • Now buyers check ChatGPT, Claude, Perplexity, and Google before they ever reach out.
  • Someone can recommend you while AI quietly recommends someone else.

 

No missed call. No form fill. No “we went with someone else.” The buyer just never shows up, and you never find out why.

you built this business on trust

AI repeats whatever you've left lying around the internet.

Your positioning, website, content, profiles, reviews, and technical setup are the signals AI uses to understand you. Together, that’s your AI Visibility Stack™. When those signals are scattered or outdated, AI fills the gaps with someone else.

In the Challenge, you’ll find your:

  • Brand Drift: where your old story is still out there talking for you
  • Reputation Gaps: where buyers and AI can’t find proof you’re good at what you do
  • Signal Confusion: where your name, services, and details don’t match across the web
  • Technical Blockers: what’s stopping AI from reading your site at all
  • Competitive Blind Spots: who AI recommends instead of you, and why

 

Then you start fixing them in the room, not on your own six months from now.

Walk in scattered.
Walk out with proof AI can see.

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You'll leave with:

 Three sessions. Real work. Changes made before you log off.

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Session 1

Oct 26, 1 - 3 pm ET

See exactly what AI says about you today, write the one-sentence answer you want it to give, and find the proof that backs it up.

You’ll leave with: Your AI Visibility Signal™.

Session 2

Oct 28, 1–3 PM ET

Put that proof where AI and buyers look, and clear the path between “heard your name” and “booked a call.”

You’ll leave with: One proof asset you can publish or strengthen.

Session 3

Nov 2, 1–3 PM ET​

Find out where buyers and AI get stuck on one key page or profile.

You’ll leave with: One practical fix that makes your page easier to understand, trust, or act on.

Bonus Offer Hours:

Oct 29, 10:30- 11:30 AM ET

Bring whatever you got stuck on.

You’ll leave with: A simple plan for staying visible as AI answers keep changing.

Never invested in SEO? You're not too late.

  • You don’t need years of SEO history to start strengthening the signals AI uses.
  • We’ve seen businesses gain meaningful visibility in as little as three months.
  • The ones moving now get ahead while everyone else is still figuring out what changed.

This is about building real signals AI, buyers, and referral partners can trust.

Discussion on paper

Kelley started exactly where you will and was excited by the quick results.

June: AI described Kelley by work she hadn't done in years.
August: consistent signals across her site, LinkedIn, and Google. She started showing up locally.
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Kelley Patrick,
Visionary Design Concepts
September: #1 of AI's top three recommendations.

“When I ran my first AI visibility check in the Position Zero Challenge, the answer was ‘scattered.’ AI was pulling work I hadn’t done in years. Cassie helped me rewrite my positioning so it actually says who I help now, and we pushed that same message to my website, LinkedIn and Google Business Profile.

Now I come up when local buyers ask AI for help, and on our latest check I showed up as the strongest match.”

Kelley Patrick, Visionary Design Concepts

Next cohort won’t open until early December. If AI visibility is quietly costing you referrals right now, this is your next chance to do something about it before then.

Built for people whose business runs on being recommended.

This is for you if you're

This isn’t for you if you’re

Investment:  $350

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Guarantee

Show up and participate in each session

If at any time you do not walk away with real insight into where your business stands with AI and how to take the next step toward becoming the recommendation, we’ll offer a private 30-minute session to fill in the gaps and ensure you’re confident moving forward.

Frequently Asked Questions

Do I need to attend live?

Live attendance is recommended because each session includes work time. Replays are available if you miss one.

No. This is built for business owners, not technical specialists, and no SEO background is required.

No. You will focus on one visibility layer at a time and one practical fix at a time.

You can use ChatGPT, Claude, Perplexity, or another AI tool you already have access to.

That is useful information. The challenge helps you see whether the problem is your positioning, proof, path, or public visibility signals.

No. This is a live group workshop where you test and improve your own signals. The AI Visibility Audit™ is a deeper done-for-you assessment.

Ready to see whether AI can understand and recommend your business?

Three sessions. One shot to see what AI actually sees when someone asks about you. Registration closes Oct 25th at 11:59pm ET.

Register for $350

Dates: 

Dates: Oct 26, Oct 28, Nov 2 ·
1:00 to 3:00 PM ET

Investment:

$350

Cassie Egli illustration

Call us: 419-215-8763

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