Straight4ward Consulting & Marketing

Hi, I am Cassie…

I understand how overwhelming it is to find the time to market when running your own business. As a former owner of what turned out to be a failed business concept, I was 1 of only 2 franchises out of 270 to thrive during the 2007 recession and 2020 pandemic.

I spent years paying for websites that looked great, but didn’t convert; sporadically spending my budget on marketing when I found the time or an offer I “couldn’t refuse” came along. I was expecting my part-time efforts to produce full-time results, only to come up short.

Everything changed when I realized the importance of having a solid marketing message foundation. During the 2020 pandemic, while other companies were forced to close their doors, I put my effort into creating a message framework proven to convert. Our sales grew 25%, social media engagement by 541%, and website visits by 252%!

The results were so dramatic I decided to start helping others implement this proven framework in their business. 

I help owners grow their business with an honest, straightforward approach. I’ll help you avoid the pitfalls that cost time and money that no small business can afford.

It’s time to stop “putting off to tomorrow” what needs to be done today and make the dream of owning a business that gives you financial freedom and personal fulfillment a reality!

While others were forced to close their doors we grew 25% and sold our last business during the pandemic for a profit

Frequently Asked Questions

Straight4ward Consulting & Marketing

How long do I need to be in business to see success?

We suggest you’ve been in business for at least 6 months and be committed to improving your marketing.

What results can I expect?

While results vary, businesses applying this framework to build a complete sales funnel reported doubling, tripling, and even quadrupling their revenue while spending less, not more, on their marketing efforts.

Will this work for my type of business?

The short answer is yes! Our framework gets results — whether you're selling a tangible product, offering a service, or running a nonprofit.

I've spent thousands of dollars on marketing agencies and consultants without results. How are you different?

A client once told us that he's spent tens of thousands outsourcing marketing and this process is the first that has ever asked him to talk about their business and approach it from the customer's view point. The others were more concerned about the font, layout, and making it look pretty. Our philosophy is no matter how pretty your marketing, if your words don't clearly communicate who you help and what problem you solve you won't move the needle. Get the words right and you'll beat the competition every time.

What is your proven framework?

We use the StoryBrand 7-Part Messaging Framework as a foundation for all of our marketing.

How do I pay for your services?

We have ACH and credit card options. Payment plans are available.

Is there a refund policy?

Our work is guaranteed. If you are not satisfied with our work, then your next project will be on us.

How are the sessions conducted?

Our sessions will be conducted via online video calls. In person meetings are available at an added charge.

Each misstep costs you

you can't afford

We've been there. We can help.

At Straight4Ward Consulting & Marketing we believe you deserve a thriving business that gives you financial freedom and personal fulfillment. In order to do that you need marketing that engages your ideal client and gets them to buy. The problem is, it’s stressful figuring out where to start and it’s discouraging when you keep spending and there’s no return on investment. It’s scary as one misstep can cost you time and money that you cannot afford, which makes it tempting to be like Scarlet O’Hara in Gone With The Wind and say, "I'll think about that tomorrow." ...

Let me help you make effective marketing your priority.


“The Top 4 Marketing Mistakes
that may be costing you money right now -and how to fix it!”

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As a small business owner, nothing’s more frustrating than spending money on marketing that looks pretty but doesn’t convert. At Straight4Ward Consulting & Marketing we use a proven message framework to lay a solid foundation unique to our clients – changing their marketing from a money-pit to a money-making machine.

Need more information? Let's talk.