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Learn the process of building a solid foundation so that your marketing works—every time.

Create a clear message and 5-part marketing plan for your business
at the StoryBrand Marketing Livestream
December 5th-6th, 2023

  • Your marketing should invite customers into a relationship with you and it should work.

If so, a StoryBrand Marketing Livestream Workshop
is just what you need!

Creating marketing can feel overwhelming, but businesses that clarify their message and build a sales funnel are the ones thriving in today’s market.

At the StoryBrand Marketing Livestream Workshop, you’ll get a clear message that connects with your ideal customer and makes it easy to generate leads.

A clear message allows you to create...

Not only that,
but you will get…
Cassie Egli

StoryBrand Marketing
Livestream Workshop


VALUE of $1700

With me as your coach you’ll receive VIP Treatment without the VIP price tag:

Marketing doesn’t have to be hard. Get coached and grow your business!

Clarify your message and create a marketing plan that works with the Complete Marketing Overhaul

Step One:


Step Two:

Clarify Your Message

Step Three:

Sell While You Sleep

We'll help you find your voice

"Having feedback today and insights from our breakout groups was incredible and key to helping me feel more confident about using the framework with the details that I was missing before."
Renee P.
"I listened to the Storybrand audiobook and did the worksheet but never quite knew how to apply it to my own brand. The livestream and coaching helped me really hone that message and understand it better. I feel like it all makes more sense now."
Stephanie W.
"That video I created with our Brandscript has been viewed over 55k times in just over 1 day. It is definitely helping people to register for our event, which went from 0 to nearly 70 in one day."
Honnie K.

Is this workshop for me?

Great Question!
Yes, this is for you if:

This program is not for you if:


It’s suggested that you have been in business for at least 6 months and are committed to put in the mental work to achieve results in this workshop.

While results vary, businesses applying this framework to build a complete sales funnel reported doubling, tripling, and even quadrupling their revenue while spending less, not more, on their marketing efforts.

You’ll receive a workbook to fill with a personalized breakdown of the 7-part framework that includes the key elements of your success story. When used to develop messaging, your marketing will stand out from the competition and attract ideal customers.

Also included is your One-Liner, which is a concise statement you’ll use to clearly explain what you offer. It gives your team a simple, repeatable way to talk about what you do in a way that your customers will care about.

You’ll also see how you can easily implement this framework to create a sales funnel for your business.

As a bonus you’ll receive a digital assessment of your website and LinkedIn profile and a 30-minute coaching session 1-week after the workshop to hone your message and ask questions.

The short answer is yes! If you have a tangible product, service, or non-profit this framework is proven to provide results.

A client once told us that he’s spent tens of thousands outsourcing marketing and this process is the first that has ever asked him to talk about the business and approach it from the customer’s view point. The others were more concerned about the font, layout, and making it look pretty. Our philosophy is no matter how pretty your marketing, if your words don’t clearly communicate who you help and what problem you solve you won’t move the needle. Get the words right and you’ll beat the competition every time.

You can either pay in full via ACH or credit card. 

Email me at

There are no refunds. If 7 days notice given we can transfer your seat to the next available livestream workshop.

Our sessions will be conducted via online video calls.

About your coach

Hi, I am Cassie…

I understand how overwhelming it is to find the time to market when running your own business.

As a former owner of what turned out to be a failed business concept, I was 1 of only 2 franchises out of 270 to thrive during the 2007 recession and 2020 pandemic.

I spent years paying for websites that looked great, but didn’t convert; sporadically spending my budget on marketing when I found the time or an offer I “couldn’t refuse” came along.

I was expecting my part-time efforts to produce full-time results, only to come up short.

Everything changed when I realized the importance of having a solid marketing message foundation.

During the 2020 pandemic, while other companies were forced to close their doors, I created a new message with a framework proven to transform. Our sales grew 25%, social media engagement by 541%, and website visits by 252% – you can see similar results!

At Straight4Ward Consulting & Marketing, I’ll help you find the right words to communicate your offer clearly and convert more sales so you don’t waste money on the wrong marketing.

Together we’ll transform your marketing from a money pit to a money-making machine.

Ready to take the leap, but can't make the budget work?
Partial scholarships are available to attend our next Livestream Messaging Workshop (limited spots left).